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MTV Latin America

MTV Latin America

Strategic Questions:

  1. Is there room in Asia for two music channels?
  2. Do we think MTV and Channel V should merge?
  3. In this age of globalize markets, is it necessary to adapt the channels to local markets?
  4. Has Channel V done enough to differentiate itself from MTV Asia?
  5. How can the foreign music channels develop the China market?

Two Strategy Levels :

  • Business-level Strategy (Competitive): Each business unit in a diversified firm chooses a business-level strategy as its business- means of competing in individual product markets
  • Corporate-level Strategy (Companywide): Specifies actions taken by the firm to gain a competitive advantage by selecting and managing a group of different businesses competing in several industries and product markets