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What is S-Curve?

Once innovation occurs, innovations may be spread from the innovator to other individuals and groups. This process has been proposed that the life cycle of innovations can be described using the ”s-curve” or s curve diffusion curve. The s-curve maps growth of revenue curve. s- or productivity against time. The s-curve derives from s- an assumption that new products are likely to have “product Life”. i.e. a start-up phase, a rapid increase start- in revenue and eventual decline. In fact the great majority of innovations never get off the bottom of the curve, and never produce normal returns… (Wikipedia)